|
|
|
Buying Jewelry For Your Business Part 2 Buying Sterling Silver Jewelry
Whether you presently own a retail or web based business and are looking for an additional profit center or you are thinking of starting a business, jewelry is a “no-brainer” choice for a proven product category. The buying public, (particularly...
Leather Jewelry - a touch of Forbidden (and Friendship)
Most people will agree that leather jewelry is great. Whether it's a wristband or an ankle bracelet - it has a touch of style. Even though it's often a small detail - it's always very noticeable on anyone who wears it. Short skirts, shorts, bikini,...
Parenting Predicaments
Predicament: My son is 4 1/2 years old. His younger brother is 2 1/2. From the time his brother was born, until now, he has been loving, giving, and caring. Like all siblings sharing has not always come as easy. In the last few weeks he...
The History of Bakelite
Dr. Leo Baekland, a scientist, was responsible for the discovery of bakelite. He was born in Belgian. In 1889 he immigrated the the USA hoping for better career opportunities. In 1907 he was working as independent chemist when by accident he...
TIPS ON CHOOSING COOL FALL FASHIONS YOU DEFINITELY WANT TO KNOW
Autumn is a great time of the year when your summer wardrobe
must be swapped out for warmer fashions. The crisp feel of the
air is the perfect sign that it is time to break out your cozy
sweaters and warm pants. Many people feel fall is simply...
|
|
| |
|
|
|
|
|
|
The Pervasive Color This Season? Think Pink!
(ARA) - Flip through the fashion and holiday magazines this winter and there is one trend that is impossible to miss. The color pink is the new neutral for everything from designer watches and hand bags to cargo pants and trench coats -- all paired with pouty pink lips and manicured nails to match.
Whether bright and bold or soft and subtle, there is a pink that works for anybody, which is why designers and consumers alike have so eagerly embraced it. When incorporated into a wardrobe or a beauty routine, pink makes an eye-catching and fun statement that goes beyond looking good to feeling good.
Long associated with femininity, the connection between women and pink comes from a European legend that baby girls were said to be born in the hearts of pink roses. Legends aside, pink in its varying shades and hues, from tender blush to take-notice magenta, has an uncanny ability to be feminine, playful, and uplifting. With such positive connotations, many companies and magazines are using pink to catch women’s eyes in advertising campaigns and headlines this season.
One company that has understood the value of pink in marketing to women for much longer than just this season is Mary Kay Inc., which is celebrating its 40th year in business this year.
Company founder Mary Kay Ash, who passed away in 2001, founded her company as Beauty by Mary Kay in 1963 with nine independent beauty consultants. She
selected pink as the distinctive signature color of her product packaging so they would stand out in the traditionally all-white bathrooms of the day.
What transpired was the creation of one of the most easily recognizable marketing symbols in the world. After Mary Kay Ash requested a local Cadillac dealer paint her car “Mountain Laurel” pink to match the company’s eye and lip palettes, everyone in the independent sales force instantly wanted one. Ash ingeniously crafted the career car program into one of the most coveted sales incentive prizes ever.
Four decades later, Mary Kay Inc. has updated product packaging to platinum and vibrant pink under the brand MK Signature and the company announced this year that it has one million independent beauty consultants in 34 markets worldwide.
In acknowledgement of the 40th anniversary and in honor of the company founder, Mary Kay Inc. has introduced a new fragrance called Tribute, which features notes of Pink Rose of Texas, Pink Grapefruit Tree Blossom, Cherry Blossom, Fairy Slipper Orchid, and Warm Amber Wood. Suggested retail, $40, Tribute is available through Mary Kay Independent Beauty Consultants. To locate one near you, call (800) MARY KAY (627-9529) or visit www.marykay.com.
Courtesy of ARA Content
About the author:
Courtesy of ARA Content
|
|
|
|
|
|