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Informative Articles

42 Killer Domain Secrets Exposed!
The Basic Stuff Every website needs a domain name. Example "WebBootCamp.com" is a domain name. Your domain is your website address, a.k.a. URL (universal resource locator). Should you use your company name for your domain? Maybe, maybe not....
Can Three Words In Webster's Dictionary Be The Key To Customer Loyalty?
By Sean D'Souza Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, you really need to question how you can create a customer relationship that’s so gluey,...
Creating an Irresistible Brand
Why you should be using TouchPoint branding to ensure customer loyalty. Hard times create amazing successes. Despite all the talk today of an oversupply of goods and services, industry consolidation, menacing imports, stalled prices,...
"I Have Nothing To Say!" Overcoming The Fear Of Writing
Do you have a fear of writing that first article? If so, this article will help you get started and help overcome that fear of writing. You have worked hard on your business and now the time has come. You keep reading that you should do it...
The Expert Advantage: Why It Pays to Establish Yourself as an Expert
Copyright 2005 UpLevel Strategies Have you ever felt a jolt of envy to see a competitor - or even a friend - grinning up at you from a newspaper or trade publication? It kills you, doesn't it? And you know why: you need to become...
 
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The Microsoft Brand

The value of Microsoft brand, according to the Interbrand study, is US$65,068,000,000. That's a lot of brand value, for a company that no one actually likes.
The value of Microsoft brand, according to the Interbrand study, is US$65,068,000,000. That's a lot of brand value, for a company that no one actually likes. And that's exactly our point. How can Microsoft brand be worth so much? Aren't brands supposed to be about 'intangibles' and 'goodwill'? These may be old fashioned terms when compared to the language of the latest brand gurus, but brands, after all, are about perceptions. Or are they?

The Interbrand brand valuation model is made up of four elements:



Financial forecasting Role of branding Brand strength Brand value calculation All this seems to be a little too close to accounting alchemy for us. But on the whole Interbrand do seem to get it right. The top 10 include such well respected brands such as Coca Cola, GE, Intel, Disney, Ford and McDonald's (OK, not everyone loves McDonald's but at least there are some of us that still love Big Mac!).

But Microsoft? We beg to differ.

About the Author

BuildingBrands offers practical marketing 'know how' for business owners and managers. Whether you are a one-man start-up, or already running a medium-sized company, BuildingBrands can help you unlock your potential.