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How Can Job Fairs Help Your Company?
You may have been thinking about participating in career fairs. To some, this may not be a very feasible idea. The same crowd of candidates that visit your booth may also be visiting your competitors’ booth. In manning your booth, you need manpower...
How To Build and Manage A Winning Brand
The following issues are important to consider when building a brand, even if that brand is called YOU, Inc. 1. Great Brands tie into our emotions. It is crucial that this link be present and underlying all brand building efforts. If your brand...
The super brand Marlboro
The Marlboro cigarettes story began in 1847 and was marketed mainly to women in London. This marketing strategy did not go over so well. In the 1920's, Marlboro cigarettes were then introduced to the American market as the cheap Cigarette of choice...
Want More Money and Less Stress?
At 2pm last Wednesday, I got a call from one of my clients. Before I could barely utter my "hello," she launched headlong into her story - "I am so frustrated! I have this client who has been dragging her feet at every stage of our...
You Don't Have TIME to Sit and Wonder When The Traffic Will Come!
There is so incredibly MUCH you can do to successfully promote your website starting in just a few minutes. In fact, the steps I will give you below can be repeated DAILY for 30 days, an hour a day, for 30 hours of hard-core, tested, proven,...
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BEYOND EBOOKS - 10 Powerful Alternative Infoproduct Formats Part 1 of 2
here are literally hundreds of new information-based
eBooks being released every day.
Is the market saturated? Do you stand a chance? How
do you make your product stand out from the crowd?
No doubt, there is still very good money to be made
with eBooks. But, it is getting more difficult to
stand out from the crowd.
You have a topic, you have the knowledge, you know
that people will want to buy what you have for them,
so how do you get to them?
The answer, alter your format. There are many
different information products you can use to package
your knowledge. Even better...
Many of these can be far more profitable than the oft-
used eBook.
Here are 10 alternatives to eBooks you can use to sell
your knowledge - 5 in the first part, and 5 more in
the next part.
1. Special Reports
Highly focused documents used to address one specific
topic. Provide readers with essential information
they want or need right away. Range from a few pages
to 20 pages or more. Typically sell in the range of
$5 to $25 or more depending on value of the
information.
2. Booklets
Similar to special reports, but generally sold as
tangible products (paper and ink). Same price and
page range as special reports - with added benefit
of expanding markets to offline as well as online
customers.
3. E-course
We have just started to see use of electronic courses
on the internet. Many are still offered
for free to
draw prospects to product sites or for online branding
purposes. However, there is no reason why a detailed
6 or 7-part e-course could not be sold for $20-$30 -
similar content to an eBook, but delivered in parts
right to the inbox of your customers.
4. Teleseminar
30-minute to 2-hour, or in some cases longer, seminars
that you charge to provide customers your knowledge on
particular topics. Range in price from free to several
hundred dollars. Teleseminars have the added option of
recording the session, providing you with an audio
product you can market. Often you can get 30-40 or
more subscribers to pay $20-$40 each for the telesminar,
then charge something similar for the audio product
to a much wider market later on.
5. Audio Version of your eBook
Many people now have tons of eBooks on their computers
that they have not, and probably will not ever look at.
Given our busy lifestyles, recording your information
into your PC or recording device and converting it to
.wav, real audio or mp3 format give your customers the
ability to take your information with them "on the run"
Often you will get from 25% to 50% more for an audio
version of your product over an eBook.
About the Author
With over 8 years of information product creation success, Jeff Smith gives you the "Inside Secrets" to Choosing Hot Topics For Your Own Profitable Information Products. Visit:
http://www.infoproductcreator.com
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